We’ve tested marketing of all sorts – cold calling, telemarketing, door knocking, billboards, newspapers, radio, yellow pages, and even broadcast faxing (anyone remember that?). Our review generation software, Invite, will help your business get more Google reviews, and with Engage you can be sure that every person who posts a review gets a response. Delivering great customer service while boosting your business’s SEO has never been easier. Out of all the reviews your business received last month, what percentage were three stars or less? We’ve found high-performing businesses receive less than 10% negative reviews in a given timeframe.
As noted above, ~30 reviews per month on average for medium-volume businesses. Comparatively, generating Local SEO is as simple as finding good ways to ask your customers. In 2019, negative reviews accounted for only 12% of the reviews processed in Widewail’s technology platform.
This is because if Google is unable to determine which information found about your business is accurate, it may not show your business in the search results at all. Relevancy is king for Google, so by using Google My Business, you’ll be off to a great start. Boosting your business’s visibility on Google Maps will go a long way to drum up more leads and sales for your business.
This means that new websites will be reviewed by Google based on their mobile design first instead of their desktop design. When someone searches for the best realtor, the search engine knows that the user isn’t looking for the best realtor. Google will use its location-based information and show the best realtors within that user’s local area. Local search already dominates and it’s only growing by the day. There’s no better time than now to incorporate local signals into your search strategy – used correctly, prominence and relevance can dominate the local map pack.
Google is more and more looking to satisfy local intent queries for searchers. There’s a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. In this session, Rob will talk about the challenges that come with trying to do SERP analytics at a local level and the opportunities that await those who can overcome those challenges. Learn how to build your local presence through outreach to other local business, schools, and events in this Moz Academy video. Check out our pre-recorded presentation to learn how Moz Local can help you increase your online visibility and drive more traffic – online and off. Learn how the person responsible for local visibility across a portfolio of nearly 1,000 locations tackles this space on a daily basis.
Creating regular content in the form of a blog can help you exponentially in these areas. A blog gives your business a place to showcase your expertise and authority while keeping your website consistently updated with fresh, keyword-rich content. Once you know that your website is in good shape and you have a strong local keyword list, you can start optimizing for local searches. One important way to do this is by optimizing the title tags and meta descriptions for each of your web pages. Google’s search layout also means it’s more important than ever for your business to appear in the local pack.
The main difference between SEO and local SEO is that search engine optimization is intended to help your website rank higher among all Google search results. Alternatively, local SEO is designed to help your website rank higher in organic search results within a specific area, such as a city, county, or state. A backlink is simply a link from another website to your website. It’s like a vote of confidence, indicating that the other website trusts your content and thinks it’s worth linking to. Backlinks from high-quality websites increase your site’s domain authority with Google, and can bring additional traffic to your site, further bolstering your local SEO efforts. There are hundreds of online business directories, many of which have millions of visitors every month.
Google might not display your business info to someone in the adjacent city, even though you’re close by and fit their needs. Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success. Experts predict that voice search will also grow rapidly in the coming years with 21% of consumers using voice search on a weekly basis . Up to 86% look up the physical location of a business on Google Maps .
Self-studied programming and started developing websites in 1995. In 2009 I moved from Israel to the Philippines and started SEOReseller.com to provide ROI-driven, affordable wholesale SEO to agencies and businesses. Reviews validate how good the products or services of a business are, it also authenticates a business’ claims. Google agrees with this and in turn, recommends establishments with higher ratings more.
When you know their intention and goal, you’ll generate keywords that make you more visible online. Creating GEO or city pages is a great way to improve local SEO efforts. These website pages or blog posts are a part of your overall content marketing plan.